Director, Brand Commercialization

Pepsico is hiring for Director, Brand Commercialization

Compensation Range: $125,900 – $249,900 annually
Bonus: Target bonus of 25% annually + long-term incentive (10% over 3 years based on performance)
Reports To: Vice President of Brand Commercialization

Job Overview:

PepsiCo invites curious minds to join a team that drives innovation, takes risks, and challenges norms. With a footprint in over 1 billion daily product experiences, PepsiCo offers a culture that values individuality, encourages development, and fuels global impact. As part of the PepsiCo US Foods Commercial & RGM Team, this role focuses on driving growth and bringing initiatives to market by collaborating with cross-functional teams—especially in sales, brand marketing, and innovation.

Key Responsibilities:

Deliver the Business:

• Achieve annual net revenue targets for the Multipack & Permissible product portfolios.

Collaborate with Marketing:

• Build and maintain strong relationships with marketing teams to align on initiatives and strategies.

Lead Brand Commercial Projects:

• Oversee the creation and execution of brand commercial selling elements across innovation and activation efforts.

Serve as Communication Liaison:

• Act as the primary point-of-contact between the commercial team and Multipack & Permissible marketing units.

• Ensure effective cross-functional communication and alignment.

Innovation Commercial Planning:

• Drive the 3-2-1 innovation planning process and manage in-year pipeline for Multipack & Permissible products.

Innovation/TPO/LIO Execution:

• Coordinate end-to-end processes and timelines for product launches and key commercial actions (TPO/LIO).

Strategic Commercialization:

• Lead commercial strategic initiatives for short- and mid-term goals (Horizons 1 and 2).

Transformation Projects:

• Spearhead 1–2 transformation initiatives focused on capability building, digitization, or similar areas.

Agility in Execution:

• Respond swiftly to emerging business needs to ensure in-market success and flawless execution.

Holistic Planning:

• Integrate innovation strategies across functions while ensuring compliance with guardrails, space plans, and other objectives.

Qualifications:

• Bachelor’s Degree required.

• 10+ years of experience in CPG industry, ideally with roles in sales, marketing, or shopper marketing.

• Proven project management and execution expertise.

• Strong capability in process design/optimization.

• Effective collaborator with influence across various levels of an organization.

• Ability to manage multiple projects and stakeholders simultaneously.

• Proficient in Excel and data analytics; able to connect strategy with forecasting and planning.

• Excellent verbal and written communication skills.

• Must have indefinite work authorization in the U.S.

Compensation & Benefits:

• Base salary: $125,900 – $249,900 (dependent on location, skills, and experience)

• Performance-based bonus: 25% of base salary

• Long-term incentive equity: Additional 10% of salary over 3 years (eligibility required)

• Benefits include:

  • Medical, Dental, and Vision Insurance

  • Disability Coverage

  • Health & Dependent Care Reimbursement Accounts

  • Employee Assistance Program (EAP)

  • Life Insurance & Group Legal Insurance

  • Retirement Savings Plans

  • Paid Time Off: Vacation, Sick Leave, Parental Leave, and Bereavement Leave

EEO Statement:

PepsiCo is an Equal Opportunity Employer. We welcome all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other legally protected status. PepsiCo adheres to the Fair Chance Ordinances in relevant jurisdictions.